SEO vs SEM Explained SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two distinct but related strategies used in digital marketing to increase visibility and drive traffic to websites through search engines like Google, Bing, and Yahoo. While...
5 Quick Tips for a Successful Small Business Website 1. Do Your Homework Survey the terrain and stalk your prey. Research your industry, competition, and target audience. Along with understanding your business persona & goals, this will help determine site...
Time For a Website Redesign? According to research, the average lifespan of a website is about 3 years. Even if you’re still happy with the overall design, many other factors come into play. Questions you need to ask yourself: How has my business evolved? Has my...
Web Design 101 For Nonprofit Superheroes No one deserves the benefits of creative online solutions more than nonprofit organizations. Nonprofits are our communities’ superheroes and, like their costumed counterparts, they need a compelling voice, unwavering...
What’s in a brand? The definition of the word “brand” seems to vary depending on the source. Why all the confusion you ask? Well, a company’s brand is comprised of many elements reaching far beyond your company logo, the goals being;...
